How to review your
own homepage.

Look only at the first visible part of the page. A visitor should be able to identify the service or product without interpreting a clever slogan or scrolling for an explanation.

A local business should usually state its location or service area early. A specialist business should make the intended customer obvious. This helps the right visitor recognise that they are in the right place.

Trust is rarely created by saying you are trustworthy. Useful reassurance might include genuine reviews, years of experience, professional memberships, guarantees, named people or clear photographs of completed work.

Decide what you most want a suitable visitor to do. The wording on buttons should describe that action clearly, and the same primary action should be used consistently rather than changing from section to section.

Visitors may want to know what is included, how the service works, where you operate, how delivery is arranged or what happens after an enquiry. Put essential answers before the visitor has to ask for them.

Repeated introductions, several different calls to action and large blocks saying similar things make the page feel harder to scan. Repetition can usually be replaced by one clearer statement in the right place.

Mobile visitors see less at once. Check whether the heading wraps naturally, buttons are easy to tap, important proof remains visible and product or service cards are not squeezed into narrow columns.