Important information

A useful second opinion.
Not the final word.

Your review is designed to help you notice possible improvements—not to replace your own judgment or specialist advice.

READBEFORE
MAKING CHANGES
THE PRINCIPLE

Use the review as one additional perspective. Keep what suits your business, question what does not and check anything important before acting on it.

01

A fresh-eyes opinion

The review considers how a publicly available homepage may appear to a first-time visitor. It is a practical second opinion, not a definitive judgment of the business or website.

02

Homepage only

The free review covers the main homepage. Other pages, private content, checkout processes and areas requiring a login are outside its scope.

03

Created using automation and AI

Automation and artificial intelligence are used to retrieve and examine homepage content and produce observations. AI can misunderstand context or produce inaccurate suggestions, so the review should be read critically.

04

Not a technical audit

The review is not a full test of SEO, code, speed, security, cookies, accessibility, legal compliance or regulatory requirements. Specialist checks may still be needed.

05

You remain in control

You know your business, customers and obligations best. Consider each suggestion in that context and obtain professional advice where a decision could have legal, financial, technical or regulatory consequences.

06

No guaranteed result

Changing a website does not guarantee more enquiries, sales, search visibility or any other particular outcome. Results depend on many factors beyond the homepage itself.

RESPONSIBLE USE

The review helps you decide what to examine—not what you must change.

Before making a significant change, check it against your real customer knowledge, website data, business goals and any professional requirements that apply to you.

Free homepage review

Ready for a practical
second opinion?

Share your homepage and we’ll email you a short review with the few things we think are worth considering first.

Get my free review